A collection of thoughts from inside the founder’s head.

Written by Razvan, this is a personal space somewhere between a journal and a blog. It’s where I share my thoughts on the studio, the work we do, and the world around startups, tech and design.

Written by Razvan, this is a personal space somewhere between a journal and a blog. It’s where I share my thoughts on the studio, the work we do, and the world around startups, tech and design.

Mar 3, 2026

Onboarding is more important than your entire product.

A great product can still fail if onboarding is unclear, here’s how to fix that.

Jul 19, 2025

Marketing for Founders who hate Marketing.

You built the product. Now what?

May 23, 2025

Does design even matter for a startup?

When everything is a priority, should design even be on the list?

Apr 29, 2025

Dear designers, perfectionism is killing your creativity.

As designers, our craft revolves around details. But I’ve realized just how heavy that perfectionism can get.

Apr 22, 2025

You don’t have a business until you’ve solved a real problem.

Founders build products. But too often, they forget to build for something.