Sero, the modern customer onboarding platform.
Sero is a YC-backed B2B platform that helps implementation teams onboard customers faster. We designed a clean, storytelling-focused landing page that guides users through the problem, solution, and product value — helping convert interest into demo calls. The visual language leans into a modern, slightly futuristic SaaS feel, blending soft glows and minimal patterns with a clear structure. Designed in close collaboration with the founder and delivered in under three weeks.
The challenge
The goal was clear: give Sero’s existing site a fresh, modern look that reflected the maturity and quality of the product. While the structure and messaging were already in place, the design needed a full revamp — something that felt clean, tech-forward and trustworthy. As a YC-backed startup with a strong product, Sero needed a site that matched their credibility and helped them stand out in a competitive B2B landscape.
Our process
The project took around three weeks, during which we worked closely with the founder through Slack and calls. With the structure and copy mostly set, our focus was on translating that into a strong visual experience. We introduced a cleaner layout, improved visual storytelling and brought in a soft, futuristic tone that emphasized product clarity and trust. We also refined a few content sections to improve flow and narrative — balancing storytelling with product highlights in a way that felt natural and conversion-friendly. The collaboration was fast, open, and aligned from the start, with minimal friction and strong mutual trust.
The outcome
The result is a polished, high-converting landing page that communicates Sero’s value clearly and confidently. The design feels aligned with the product’s quality — modern, structured and built to perform. While still pending launch, the client was highly satisfied with the final outcome and appreciated the clarity, speed and execution we brought to the table. This project highlights our ability to work closely with funded startups and translate their vision into product-ready design — fast, focused and cleanly delivered.
I’ve spent the last 8+ years helping startups, from zero to funded, turn ideas into products investors notice and users love.
At Artone, we design with purpose. We care about how things look, but even more about how they work. If you’re building something ambitious and want a design partner who gets it, let’s talk.