Rivera, cultivating the future of agriculture.
Rivera is a Romanian importer of biostimulators and specialized agricultural treatments, working with both large-scale producers and small local farmers. Despite being a respected name in the field, their market presence lacked the clarity and polish needed to reflect their impact. In 2021, we partnered with them to build a complete brand identity from the ground up—shaping not just how they look, but how they communicate their mission and value across audiences.
The challenge
Rivera came to us without a defined identity or strong digital presence. Their product offering was trusted, but their brand lacked consistency, structure and recognizability. With a growing market and more sophisticated competitors, they needed to reposition—modernizing their image while staying rooted in the values of trust, quality and sustainability. The direction was fully in our hands, and we set out to create something that would resonate with both industry leaders and local producers alike.
Our process
We kicked off with market research and deep discussions with the founder to understand the nuances of the agriculture space. From there, we developed a full visual identity system—logo, color palette, typography, visual language—as well as brand messaging and creative direction. We also designed a range of marketing materials to support their communications. The process moved quickly, taking just under two weeks from ideation to delivery, with full alignment and minimal revisions along the way.
The outcome
The result is a sleek, modern identity that feels both professional and grounded in nature. It reflects Rivera’s mission to support plant health in a natural, effective way—and positions them as a credible, future-facing brand in a competitive space. The client was extremely happy with the outcome and has since continued using the materials we created across all touchpoints. More than a visual refresh, this project shows how we can adapt to any industry—bringing clarity, relevance and high-quality execution, regardless of sector.
I’ve spent the last 8+ years helping startups, from zero to funded, turn ideas into products investors notice and users love.
At Artone, we design with purpose. We care about how things look, but even more about how they work. If you’re building something ambitious and want a design partner who gets it, let’s talk.