Automation that scales with Nexaura.
Nexaura is a provider of automation and robotics solutions for warehouses and 3PL operations. Their platform combines robotics hardware with intelligent software, from automated storage and retrieval to warehouse management powered by AI and machine learning. It’s built to help fulfilment centers run leaner, faster, and more intelligently — without disrupting existing infrastructure.
The challenge
Nexaura came to us at a pivotal moment where they didn't have a brand clearly defined. Their offering spans both physical robotics and advanced software, which made it critical to find the right balance — something that felt bold, scalable, and high-tech, but also clean, professional, and grounded in real-world logistics. The brand needed to reflect this duality and give Nexaura a strong, flexible identity system they could grow with.
Our process
We started with the strategy, diving into what made Nexaura different, who they’re built for, and how to make the brand feel both futuristic and functional. From there, we built the visual identity: a logo inspired by the name itself (Aura + Nexus), supported by a bold yet minimal color palette, modern typography, and a set of custom patterns and rules for consistent usage.
We also created a 3D system based on the brand symbol, using glass and metal textures to bring depth and flexibility to visual content, all documented in a comprehensive brand guideline.
The outcome
The result is a brand that feels sharp, intelligent, and future-facing — designed to speak to both technical teams and logistics decision-makers. The system is modular and scalable, just like Nexaura’s product, with clear rules and flexible assets for everything from presentations to marketing visuals. More than just a new look, it’s a foundation the team can build on — one that reflects where Nexaura is going, not just where it started.
