From zero to a full brand system: Nexaura’s identity launch.
Nexaura is an early-stage robotics company building automation solutions for warehouses and 3PL operations. Their platform combines robotics hardware with AI-driven software to help fulfilment centers run leaner, faster, and smarter. When they reached out, they had no brand presence in place, and needed a clear, professional identity to reflect the ambition of their technology and the scale of the problem they’re solving.
The challenge
Starting from a blank slate, Nexaura needed more than just a logo. They required an identity system that could capture both sides of their business: advanced robotics and intelligent software. It had to feel futuristic without being abstract, practical enough for the logistics world, but still sharp and ambitious. The challenge was to create a flexible system they could rely on as they grow.
Our process
We moved fast. In less than a week, we built Nexaura’s entire brand foundation from the ground up:
A clear brand strategy to capture their dual focus on robotics and AI software
A visual identity system including logo, typography, color palette, and custom patterns
A 3D design language using glass and metal textures to bring depth and flexibility
Comprehensive brand guidelines to keep everything consistent
An investor-ready pitch deck template, built to help them tell their story with clarity and impact
The outcome
The result is a brand that makes Nexaura look ten times bigger than they are. Sharp, credible, and future-facing, the system is modular and scalable, just like their technology. More importantly, it gives Nexaura the seriousness and clarity they need at this stage: a brand that can stand confidently in front of investors, partners, and clients.
What began as a blank page is now a fully formed identity system, already in use across decks and materials. For Nexaura, this means entering their next stage with a brand that matches their ambition and sets the stage for growth.
