A multi-year creative partnership with Logitech, supporting marketing campaigns across gaming.
Logitech is one of the world’s most established peripheral brands, recognised for its product quality and strong presence across markets. Through our long-term collaboration with Nexus Media, a leading event producer in Eastern Europe, we supported Logitech and their Logitech G division across various campaigns and brand moments between 2018 and 2024.
Our work spanned multiple formats, from product-focused visuals to full creative directions for livestreams, tournaments and online activations. Among these collaborations, one of the key highlights was the 2021 edition of Bucharest Gaming Week, which moved entirely online due to the pandemic and recreated an expo-style experience through a virtual platform filled with brand stands, live content and influencer activations.
For this edition, Logitech collaborated with us directly to create the complete set of visuals for their presence at the digital event.
The challenge
Logitech needed a complete suite of visuals for their online stand, tailored to the platform’s specifications and aligned with the campaigns they were running globally. Some assets needed to be adapted from existing directions while most had to be created from the ground up, based only on product information and the creative direction we proposed.
The requirements were clear and the timeline was short, so the work had to balance speed with precision, ensuring every ad felt consistent with the brand and fit naturally within the virtual stand experience.
The Process
We approached the project through a focused multi-day sprint, working closely with Logitech's marketing department.
For visuals based on existing global campaigns, we reinterpreted and reformatted them to fit the required layouts for the digital platform. For other assets, we developed original creative directions, using clean compositions, clear product focus and strong brand cues to make the visuals stand out.
Every element was built to remain legible and impactful within the event’s interface, ensuring visitors could quickly understand the products and navigate through the stand without friction. The goal was to offer a cohesive, premium representation of the brand across all touchpoints.
The Outcome
The result was a fully cohesive set of graphics that represented Logitech G clearly within Bucharest Gaming Week’s online experience. The visual direction felt consistent across all products and touchpoints, making the stand easy to navigate and strong from a brand perspective.
Logitech continued to participate in the following editions of the event and remained active across Nexus-produced tournaments and livestreams, a reflection of the quality and reliability of our long-term collaboration.
Beyond this campaign, our partnership extended across many other Logitech activations between 2018 and 2024. We supported them with creative direction and graphics for a range of esports tournaments, gaming events and influencer-driven livestreams, reinforcing their presence within Romania’s gaming community.
This project highlights our ability to move fast, align with global brand requirements and deliver high-quality visual work for one of the biggest peripheral brands in the world.
