Six years of creative work supporting Logitech's marketing campaigns across gaming.
Logitech is one of the most established peripheral brands worldwide, known for its focus on quality products and a strong global presence across multiple markets. Over six years of collaboration, we supported both Logitech and their Logitech G division through Nexus Media, a leading gaming and esports event producer in Eastern Europe.
Our work covered a wide range of campaign needs. From visuals for livestream productions and tournaments to brand awareness activations, and in some cases product-focused campaigns, we shaped the visuals behind many of their appearances within Nexus-produced events. Among these collaborations, a notable highlight was the 2021 edition of Bucharest Gaming Week, which moved entirely online due to the pandemic and recreated the atmosphere of an expo through a virtual environment filled with brand stands, live shows and influencer activations.
For this edition, Logitech collaborated with us directly to create the complete visual suite for their digital stand.
The challenge
Logitech needed a full range of product-focused visuals tailored to the Bucharest Gaming Week platform. The assets had to align with their ongoing global campaigns, remain consistent with the brand identity and work within the specific layouts defined by the event’s digital interface.
Roughly half of the visuals required adapting existing global directions. The other half needed to be created from scratch based on product details, best practices from Logitech’s global identity and the creative direction we proposed for this activation.
The timeline was tight and the deliverables were clear. Every ad needed to be polished, readable and visually engaging within the online experience of the event.
The Process
We handled the project in a focused multi-day sprint, collaborating directly with Logitech’s marketing team.
For assets tied to global campaigns, we reworked the visuals to fit the specifications of the digital stand while ensuring they remained consistent with Logitech’s global look and feel. For the other assets, we created new directions that highlighted each product clearly through clean compositions, strong lighting, refined gradients and bold brand accents.
The design approach balanced clarity and visual impact. All elements were built to be easily readable in the fast-scrolling environment of the virtual expo, helping visitors quickly understand each product and interact naturally with the stand.
The Outcome
The final visual suite provided Logitech with a cohesive and premium presence inside BGW’s digital edition. The products were well represented, the layout felt consistent across the stand and the overall experience aligned with the quality expected from a global brand.
The event gathered hundreds of thousands of participants and Logitech continued to join the following editions, while also remaining heavily involved in Nexus-produced tournaments and livestreams. This consistency reflects the strength of our long-term creative collaboration.
Beyond BGW 2021, our partnership with Logitech extended across many campaigns between 2018 and 2024. We designed visuals for livestream productions, gaming events, product pushes and influencer-driven activations, with our work appearing across broadcasts watched by millions of viewers over the years.
This project highlights our ability to deliver fast, adapt global brand systems effectively and produce high-quality visuals for one of the most recognised peripheral brands in the world.
