We helped Humble, a stealth B2B startup, secure funding and enterprise demos.
Humble is a stealth-mode startup building adaptive software to solve operational challenges in heavy, complex industries. Their vision is to simplify processes where inefficiencies often cost companies millions.
They came to us with nothing built yet: no product, no brand, no website. Over the course of 10 months, we became their design partner across all fronts: defining their product experience, creating their brand identity, designing their first landing page, and developing both investor and customer pitch decks.
The website was especially important, as it became their first public-facing touchpoint, designed to intrigue and inform, while keeping sensitive details under wraps.
The challenge
Humble needed to transform an early vision into something investors and enterprise clients could take seriously. With no product design, no identity, and no digital presence, they had to look credible from the start while continuing to build in stealth.
The product had to be clear and usable. The brand had to signal trust and adaptability. And the website had to strike a difficult balance: communicating value without revealing too much, and turning curiosity into booked demos with potential customers.
The process
We worked closely with Humble’s founding team across all design fronts:
Product design: Built their early UI/UX foundation and flows from scratch, helping transform raw ideas into tangible, usable software.
Branding: Developed their brand identity to reflect trust, clarity, and adaptability, ensuring it resonated with both investors and enterprise prospects.
Website & content: Designed their landing page as a credibility tool to support outreach efforts. Beyond design, we also helped shape the content and messaging — structuring what features to highlight, how to describe their value, and how to frame their positioning.
This approach gave Humble a consistent foundation, with the website acting as the face of their outreach efforts.
The outcome
During our partnership, Humble secured funding from some of Silicon Valley’s most respected investors, validating both their vision and execution.
Their website supported sales efforts by giving Humble a credible public presence, which helped secure demo calls with enterprise-level companies.
Beyond individual deliverables, this project reflects the strength of a long-term strategic partnership. Humble trusted us to build from zero, shaping the product, identity, and their first web presence, and together we created the foundation of a company ready to lead in its space.
