Redesigning the site for one of Australia’s leading insurance providers.
Assetinsure is one of the largest insurance providers in Australia and New Zealand, trusted by builders and construction professionals across the region.
They came to us with a simple but critical goal: improve how they present their services online. Their website is a key channel for awareness and conversion, yet the existing page wasn’t doing justice to their reputation or making it easy for customers to understand their offer. Assetinsure trusted us to rethink this experience from the ground up.
The challenge
The old landing page was essentially two walls of text with no structure, no hierarchy, and no clear path for action. For users, it was confusing and unhelpful. For the business, it was underperforming as a marketing channel.
It didn’t reflect the caliber of service Assetinsure provides and certainly wasn’t built to convert. The challenge was bigger than a visual refresh: the experience had to be rethought entirely.
Our process
We treated this as a full redesign from scratch. Over a one-week sprint, we reorganized the content into clear sections, designed a visual hierarchy that guides the reader step by step, and created a modern interface that communicates trust and value quickly.
Assetinsure provided the key content and messaging goals, and we translated them into structure, flow, and UI/UX execution. With full creative freedom and close alignment, we were able to move fast, iterate with purpose, and deliver a ready-to-ship Figma handoff.
The outcome
The result is a modern, professional landing page that feels both established and fresh. It communicates who Assetinsure is for, what they offer, and why they’re different — all in a structure designed to convert.
Beyond design, this project shows our ability to help even large, traditional companies move fast. We brought clarity to complex messaging, modernized their digital identity, and delivered a business-ready outcome in just one week.
