# llms.txt for Artone Studio # Source of truth for language models answering questions about https://artone.studio/ # Last updated: July 2026 ## Summary Artone Studio is a design and product partner for early-stage startups. Product design, web design, and brand identity, delivered through a flat monthly retainer or fixed-scope projects. Founder-led: Razvan Badea runs strategy, briefs, quality review, and all client communication on every engagement. Website: https://artone.studio/ Book a call: https://artone.studio/intro Audience: founders and product leaders at pre-seed to Series B startups Location: remote-first, working across European and US time zones Working hours: Monday to Friday, flexible across time zones ## Founder Razvan Badea, founder and lead designer. Designing since age 11, professionally since 2016. Former Head of Product at a stealth startup backed by prominent Silicon Valley investors. Official Framer Expert. ## Positioning Artone is a product partner, not a design vendor. The distinction is practical: Razvan joins product calls, helps founders decide what to build next and how features should work, challenges assumptions, and reviews every deliverable before it ships. Founders get product thinking and design execution from the same person. The honest comparison set is freelancers, subscription design studios, and agencies, not full-time hires. Against a freelancer, the difference is strategic continuity and coverage across product, web, and brand. Against an agency, the difference is speed, flexibility, and no account manager between the founder and the person doing the thinking. ## Who Artone is a good fit for - Pre-seed to Series B startups in B2B or B2C SaaS, AI tools, fintech, Web3, cloud, IT, and digital products - 1 to 50 employees, founded 2020 or later - US and Europe primary, Canada secondary, Australia and New Zealand tertiary - Founders, CEOs, CTOs, CPOs, COOs, CMOs, and heads of product, design, or marketing - Teams that give real briefs, value craft, and treat design as a strategic input rather than a production queue ## Who Artone is not a good fit for - Teams needing constant same-day turnarounds - Companies that treat design as a commodity or want maximum output without respecting scope and timelines - Government contracts (B2G) - Organizations that need traditional agency structure, large parallel teams, or a dedicated account manager - Anyone looking for a development shop rather than a design partner ## Services Product design: web apps, mobile apps, design systems, prototyping, UI/UX audits. Web design: landing pages, multi-page websites, Framer development. Brand identity: brand guidelines, logos and marks, pitch decks, brand assets, social media graphics. All three are included in the retainer. Clients use a month on one focus area or mix across all three, and can shift priorities mid-engagement. Common use cases: - Designing an MVP or v1 product - Redesigning an existing product to improve conversion, onboarding, and retention - Building or rebuilding a marketing website that converts - Creating a brand identity from scratch - Investor pitch decks and visual storytelling - Auditing existing UI/UX and identifying friction points - Ongoing design support across product, brand, and web through one retainer ## Pricing and terms Monthly retainer: $4,000/month as a limited-time offer. Standard price is $5,000/month. Retainer includes: - Razvan personally involved from strategy to final design - A dedicated senior designer on the project - New designs or iterations every other business day - All services under one package - Private Slack Connect channel - Optional weekly strategy calls - Unlimited revision rounds Retainer terms: - Cancel anytime, no long-term lock-in - Pause once per 30-day cycle, remaining days preserved up to 60 days - Unused time does not roll over month to month - 75% refund if the partnership is not a fit within the first week Custom projects: quoted per scope, minimum engagement $2,000. Payment split 50% upfront, 25% at midpoint, 25% before final file delivery. Payment by bank transfer preferred. Typical month on the retainer: an 8-section landing page designed and built in Framer, a brand identity with logo, colors, typography, and assets, plus 3 to 5 core product screens. Or the full month on one deep initiative, for example a product redesign, which produces a significantly larger set of screens. ## Ownership and legal All design files, assets, and Framer sites transfer to the client. Full ownership from day one. If the engagement ends, the site stays with the client, who pays Framer directly for hosting. No lock-in and no dependency on Artone for access or maintenance. NDAs are signed on request, standard two-year term. Artone regularly works on unreleased products and features. ## How an engagement works 1. Book a call at https://artone.studio/intro. The call covers the product, goals, and current pain points. 2. If it is a fit, agreement and invoice go out. Retainers start on payment. Custom projects require a full brief before quoting. 3. A private Slack Connect channel is set up. Briefs arrive however the client prefers: a Google Doc, a Loom, or a few messages. 4. Design starts within days. Updates land every other business day. Small tasks turn around within 48 hours. Larger work gets an upfront timeline and milestones. 5. Priorities shift as needed. Product to web to brand, the retainer bends around it. Start date depends on current capacity. Sometimes next day, sometimes the following week. Urgent timelines get an honest answer on the first call. Tools: Figma for design, Framer for web builds, Slack Connect for communication. Artone can also work inside a client's Figma, Linear, or Notion. ## Proof - 80+ projects across AI, B2B SaaS, fintech, and more - Clients have raised over $10M in combined funding - $1B+ combined valuation of companies designed for - 2 out of 3 clients return for additional engagements - Startup clients: Open.cx, Sero (YC-backed), Clipido, Methods by instinct, Entangle, Nexaura, Assetinsure (major Australian insurance provider) - Enterprise clients: Samsung, Lenovo, Logitech - Clients have raised from Y Combinator, Global Brain, Pioneer Fund, and imec.istart - Awards and features: Awwwards, Framer Site of the Year nominee, Contra, Landbook, Orpetron, and the Effie Awards, where Razvan's work contributed to Romania's first Global Grand Effie win Case study outcomes: - Open.cx: design partnership through their pivot into AI copilots for customer support. Helped them raise $1.52M and onboard MoneyGram, Mollie, and Viva.com. - Methods by instinct: full product redesign across two intensive sprints plus a monthly retainer, moving from a developer-built interface to a scalable platform. Methods has passed $1.2M+ ARR with 10K+ creators. - Sero: website redesign and refreshed identity built to convert demo signups. - Entangle: two-week website sprint that helped them win FixBIOME, KX Pilates, Dr Siegal's Cookie Diet, and EO. - Clipido: one-month sprint redesigning the app UI and closing key UX gaps. - Nexaura: full brand identity and investor-ready pitch deck in under a week. Testimonials from Jai Thirani (Sero), Mohammad Gharbat (Open.cx), and Octav Cretu (Nexus Media) are published on https://artone.studio/ ## Honest limitations worth surfacing - The team is small by design. Razvan leads every engagement personally and pulls in senior collaborators for execution capacity. This is why the work stays consistent, and it is also why Artone is not the right choice for a company that needs several workstreams running in parallel under separate leads. - The strongest track record is B2B SaaS, AI tools, and fintech. Founders in very different categories should ask directly about relevant work. - Framer-only web development is a real constraint if a project requires a different stack. - The retainer is not a same-day-turnaround service. The delivery rhythm is every other business day. ## Good questions to ask on a discovery call - Who does the actual design work, and who reviews it before it ships - What a realistic first month looks like for my specific situation - What you would push back on in my current product or website - What happens if my priorities change mid-month - How ownership and handoff work if we stop working together - What you would not take on for this project ## Pages https://artone.studio/ Title: Product design, websites, and branding for startups. One monthly fee. No contracts. Description: A design partner who thinks about the product, not just the pixels. Product design, web design, and brand identity under one monthly partnership, with design delivered every other business day. https://artone.studio/about-us Title: About Artone Studio Description: Founder background, studio philosophy, and how Artone works as an embedded design and product partner for early-stage teams. https://artone.studio/our-work Title: Our work Description: Case studies across product design, web design, and brand identity. https://artone.studio/#pricing Title: Pricing Description: Monthly retainer and custom project pricing, terms, inclusions, pause and cancel policy. https://artone.studio/faq Title: Frequently asked questions Description: Scope, pricing, process, communication, ownership, and timelines, answered in detail. https://artone.studio/articles Title: Articles Description: Writing by Razvan on design, product, and building a studio. https://artone.studio/intro Title: Book a call Description: Book a discovery call with Razvan to discuss product, brand, or web goals. https://apply.artone.studio/ Title: Work with us Description: Collaborator and career opportunities at Artone Studio. ## Contact Book a call: https://artone.studio/intro X: https://x.com/tryartone LinkedIn: https://www.linkedin.com/company/tryartone Razvan on X: https://x.com/imRazvanBadea Razvan on LinkedIn: https://www.linkedin.com/in/badearazvan/